Why I Refuse To Use Instagram Automation Tools
"How did they get so many followers so quickly? Why is it taking so long to grow my audience? If I can just hit the 10k mark..."
As a blogger, brand, or social media influencer, numbers matter. How many people like you and follow you is ingrained in our culture, creates jobs that once never existed, and has allowed individuals to live as "gypsy entrepreneurs,"— aka 'Digital Nomads.'
Social platforms and internet technology has allowed me to develop a freelance writing career and leverage a travel blog into dollars, free trips, and a platform to share my values, beliefs, and passions. I'm lucky and thankful for how technology has given me the opportunity to blend my interests of travel, flying, writing, and creativity so seamlessly.
But, the audience can always be bigger. For a blogger, the bigger the audience means the better brand deals, cooler trips, and more dollars in the bank. Google analytics, social media engagement, and Facebook shares are a currency that once never existed. It's about the likes and the followers. Many brands and individuals are tempted to go the route of buying online love. I cannot even tell you how many times I have been tempted to automate or speed up the following through buying the likes .
If only my reach was wider, I would get noticed by that big company. If I just had a few more followers. It would be so much faster and better if I just automated this social stuff.
But would it?
Up to this point, I have refused— or neglected— to use Instagram automation, and most other social media automation tools. Using automation tools allows individuals to let bots do the liking, commenting, and interacting for them. It allows for a surge in followers and jump in numbers. As an influencer, you can simply reach more people through automation, but there are drawbacks to automating. For one, you can have your account closed (which is awful for someone who has spent years cultivating a community of likeminded individuals).
I have almost used automation tools for my Instagram account many times, but something always stops me. I just really like the platform of Instagram. I like using it and being part of it. I like it's creativity and the talent there. I like when it's real. I've had an account since the year Instagram began. I feel like my visitors to theflightattendantlife.com have taken their time to read through my stories, and the least I can do is to be a real person when I can. For me, that means being real on Instagram.
I just wonder why, in current culture, it is so hard to really connect with a human. We automate EVERYTHING! You call a number, and it takes about 20 mins to actually find someone who isn't a computer or touch-tone keypad.
And we automate entities like Instagram...
Because we just need more likes to show companies we are worth paying attention to?!?! I'm not sure I like this. I (personally) don't want to talk to brands if I know it's just a bot interacting with the hashtags I posted. This irritates me. I want to talk to real people!
I guess the reason I refuse to automate my Instagram growth is because I want to be real and authentic in a not so real and authentic world.
To me, that means being behind the comments and interactions. And if that means slow growth, so be it. What good is it going to do when when I have 45k followers, but none of them really care about my book, my content, videos, or whatever I create? There's a book that talks about 1000 true fans. It's much better to have people who actually listen and care, than a lot that aren't actually interested. Don't get me wrong, I see the value in automation. I just can't do it for myself and to my audience with a clear conscious. I wish it was different for me, but it's not.