How Blogging Works (The Life Of A Travel Blogger) Part 2— Blog Monetization
Hey Guys! I'm back with my 'How Blogging Works'— my mini-series to explain the insides of travel blogging. If you are seeing this for the first time, make sure you check out the first post I wrote addressing the life and business of blogging. You can also check out the corresponding video, here.
I decided to blog about "blog life" because I was getting so many questions, or people had misconceived notions. about what being a travel blogger is like. In this series, I'll share info about Press Trips, Content Creation, SEO, and more— all from the perspective of a travel blogger.
Part 2 is all about monetizing a blog.
Granted, this won't be all inclusive, but simply a quick overview of what I know about monetizing a blog. There are a lot of bloggers who are much better at monetization than I am. Do a google search if you would like more information, but I hope you enjoy my two cents about the ways to bring in revenue as a blogger.
(watch the video embedded in this post or find it on YouTube for supplemental information).
You won't get rich off of blogging— just blogging. The most successful bloggers and influencers have multiple streams of income and leverage their platform into books, sponsorship deals, brand ambassador programs, tv shows, and more!
There are three main ways (or what I believe to be the main ways) that bloggers usually make money blogging, and they include:
- Ad revenue/Adsense/Selling Ad space
- Affiliate marketing
- Sponsored posts/Brand Ambassador Deals
For my blog, The Flight Attendant Life, Adsense revenue accounts for a very small percentage of my overall blog revenue, but it does add up. Mostly thanks to YouTube, as that platform is still pretty generous to content creators in comparison to other places to make pennies on views. I also have an agency that manages me; which means it sometimes sends me brand deals that I then right about. This is considered revenue coming in from "sponsored posts," and generally accounts for more free stuff than actual dollars. Although, if you are a blogger, YOU SHOULD NEVER WORK FOR FREE! You are a professional, and professionals are paid for what they do.
H0w I make the most money blogging isn't actually through my blog, but by freelancing as a writer and social media manager. I mainly work through Upwork— a platform that makes it easy for companies and individuals to work together remotely. I am a top rated freelancer on the site, which allows me to see some of the best jobs and lets me set my hourly rate pretty high. I have had problems with the site and payment, and difficulty with clients and employers who are actually scammers, but overall, it's been a super simple way for me to make some money on the side while I'm still flying. I don't have to deal with invoicing or marketing. I don't have the time to pursue work. Upwork is great, because clients pretty much just come to me. I've worked with interior designers, real estate investors, travel companies, and even a math tutor! You can check out my Upwork profile, here.
Whatever actual career you have, I suggest you find something that can build your resume and income stream on the side. Job security isn't really a thing now. Everyone needs to be their own brand. Find ways to better your financial state. Work hard and you'll go far. If you want to make money as a blogger, remember to have a BIG longterm vision— books, tv series, online store. Sell stuff. Collaborate. Do more than just blog and you will make money.